Clothing store lighting design guidelines
store lamps and lanterns chooses and lighting design is directly related to the store sales. Entity shop lighting design skills by:
a, entity shop in the LED lamps and lanterns chooses and lighting design must first meet the following points:
1. Store the door of the main light bright enough, highlighting the store atmosphere and image, and distinguish it from other shops around.
2。 Note that stores the door, passage, the brightness of the shelves, guide customers with a route to walk into the nature and the customer.
note that stores within the overall brightness, local brightness, focus on the relationship between the brightness, reach there are both good atmosphere environment and emphasize the purpose of the goods.
3。 For general lighting store, can choose the level of the light, for the clothing and shelves should be adopted such as vertical light ( Like to shoot the light) 。
4。 For stereo products ( Such as model, etc. ) , the position of lamps and lanterns should make the light direction and the intensity distribution is beneficial to strengthen the stereo feeling.
5。 Should prevent the fitting room, window, glass shelves and other reflective effect. Senior brand stores
relatively low basic illumination ( 300勒克斯) And warm color to move ( 2500~3000K) And good color rendering ( Ra> 90). O use a large number of decorative lamp build dramatic effect, in order to attract the attention of the consumers on the latest fashion, and comply with the atmosphere of the stores. Ordinary fashion shop
for the average illuminance ( 300 ~ 500勒克斯) , nature is tonal, 3000N3500K) And good color rendering ( Ra> 90). O combined with a large number of accent lighting create a relaxed and dramatic atmosphere. Popular stores
higher basic illumination ( 500~lOOOLux) , cool color to move ( 4000K) , good color rendering ( Ra> 80). And build a cordial casual atmosphere. Use less to shoot the light special goods outstanding shop in a particular area.
three, the choice of lamps and lanterns
choose lighting purpose is to customers can easily find their favorite clothing style, leisurely fitting or feel the texture of clothes.
can be used for specific have led downlights of illumination lamps and lanterns, COB track light, COB trunk lamp; LED ceiling lamp; LED dared light; COB bean pot lamp; LED the tank light; LED spotlights, LEDT5 tubes; Such as energy conservation, environmental protection green lighting products.
4, exhibit the LED lighting lamps and lanterns of choose
for lower-end stores, a energy-saving tubes, light can provide extra light display area.
clothing store lighting improve store sales of the four skills:
clever lighting design, can improve the value of the clothing store goods, strengthen the customer's purchase intention, and make the effect of visual marketing to achieve the best state. So how to decorate the shop lighting, can make the feeling of pedestrians to shine at the moment, thus improve the browsing number, so as to improve sales.
a, signs of bright eye-catching, typically by the adornment of the neon lights. Neon lights not only illuminated signs, also increased the visibility of the shop during the night. At the same time, to produce lively and cheerful atmosphere. The adornment of the neon lights must be novel, unique, can be designed into various shapes, use a variety of colors.
2, indoor lighting: the Lord is mainly shop overall a main lighting, can according to the style of the shop different LED lighting lamps and lanterns of choose and buy, brightness need to decide according to the size of the space, had better brightness is enough, a bit bright, the shop will feel more energetic.
3, auxiliary lighting: the auxiliary lighting lighting, lighting and counter mainly window in a clothing store, for example, also need the fitting lighting, today let's overall according to the clothing store, for example, clothing, cases and lighting should be reduced projection or weaken the shadow. Can use the diffuse lighting direction is not obvious or crossed illumination, to eliminate the interference caused by the shadow.
4, if you need to highlight stereo feeling, can use the side light irradiation for combination. Under the lighting lamps and lanterns should have good color rendering, medium and high-end clothing stores should adopt some accent lighting, can use shoot the lamp to adopt embedded in the shelf or hanging straight fluorescent lamps for local lighting.
5, the fitting of light color reducibility is better, because customers are here to watch the clothing color effect; In order to make the customer's skin color more good-looking, can use the light source of color temperature low appropriately, make colour slightly red; Did not decorate the fitting mirror of the dressing room lighting illumination can lower, more warmth. The fitting mirror lights to avoid glare.
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