Don't know how to design clothing store Windows lights? Cape light to tell you

Windows are the face of a brand menswear franchise store, you can give your past customers shop image, brand image, and promote your products style characteristics. Window has always been in a pivotal position, a good window display can make you more direct image of the brand image performance, and the window lighting is a university asked, a good grasp of the window lighting, attract more customers, make window have more store rate, will have volume.

the different effect of clothing show different types of light source, through the use of different lamps and lanterns, the placement of color, light Angle and so on can make markets present a different style.

there are a lot of window display lighting way, there are 6 kinds of common method of lighting:

1. Panoramic lighting: to project is according to the characteristics of things, and to illuminate the background, background light in addition to weaken to being formed as the main light cast shadows on the background, can also diffuses through the environment, make be according to the contrast not too strong, make people feel the lightness of clothing.

2。 Backlit way: for some deep color suit dress, also can in turn light stress background, because backlight can very fast to catch the eyes of passers-by, suitable for rapid consumption types of customers. In quick capture passers-by on the expression of eyes, backlit way than contrast illumination method is rapid, simple; And compare the lighting system can take the eyes of passers-by to focus on is according to the characteristics of content.

3。 Contrast method of lighting: not just animals, human eyes have phototaxis, eyes are the brightest part of the visual pause. Through a narrow beam of lamps and lanterns to projection, the part is according to the characteristics of content is according to high brightness contrast between object and background, can cause strong visual impact, out of the way people dress is composed.

4。 Invasive way under illumination: the light can be as excessive uniform irradiation, also can eliminate the effects of shadow, in addition to the way people feel the dress light, also can make the person produces a this way will the illusion of noble than others.

5。 Under concentrated projection of light: this kind of light way local stress is according to the characteristics of the parts, the light from the bottom up, cause passers-by a bizarre and additional kind feeling.

6。 Side lighting mode: in terms of performance dress clothing symmetry can give people build good lenovo atmosphere.

seize the customer the first point of the eye, is the window lighting design, lighting window has the effect that make the finishing point. Good visual lighting can make visual marketing effect to achieve the best condition, the lights can adjust the relationship of clothing and the surrounding environment, using the light brightness, purity, such as change, implement guidance, strengthen the mastery of stores, raise awareness, let the color has the emotion, has the penetrating power of the light color will be more able to move the heart of the customer, choose the right lighting to capture customer psychological change, make its get comfort.