The trend is beautiful and refreshing.

Good store lighting, lighting is a good of store shoppers

by:Rayven     2020-12-04

with the development of economy, especially the rise of electricity power, wide variety of goods pouring into consumers' attention, commercial space requirement for the light is not only confined to the light, but more attention to create a business image and store atmosphere and manifest the value of goods, in order to promote sales performance.

a good shop lights, guide is good, it can bring a guest from outside to inside browsing and even the whole route guidance of payment arrangement good, don't even need the personnel of the service called boot.

lighting layout can affect the person's visual effect. Want to better products, increase the charm of goods, good lighting design.

in addition to the targeted goal in shopping, guests choose walked into a store, outside is the four steps:

1. General observation of corridor;

2。 Walking in the process of target selection;

3。 Effective visual space within the visual stimulation;

4。 A brief period, the subjective judgment.

window lighting

window is a key function, influence of the will of the guests into the shop window lighting will have the effect of strengthening visual and foil atmosphere, weaken the aisle, strengthen contrast, give a person with sense of shock. So the window lighting a bit higher than the store's overall brightness. Can use the lamp act the role ofing highlight goods such as lamp, droplight, administrative levels feeling.

entrance lighting

entry position is one of the important regional store customer first impression. When the guest was successfully attract window and began to produce into the shop. At the entrance to consider to reduce the indoor brightness changes, if indoor and outdoor brightness difference is too big, can let a person feel sense of larger differences, will influence into the store.

so, pay attention to the external natural light in color temperature and store the light natural transition, can use warm color attune is given priority to, build a warm, natural and comfortable sense of balance.

island lighting

island display the general is the new season, the lamp to emphasize both the details of clothing, but also make the customer can be clearly observed that several other commodities, excellent light source color rendering also makes clothing and other goods more brilliant color.

the goods after the orderly display lighting design should be more foil orderly feeling, light guide customers attention.

every product on the shelves and shelves of lighting, lighting layout should try to balance and make the show and when choosing natural balance, let a guest easier to compare, choose and buy.

should be highlighted for details, texture is rich in goods, should try to soften the shadow. Can use the diffuse lighting direction is not obvious or crossed illumination, to reduce the shadows according to interference.

booth cloth lamp to have better color rendering. High-end clothing brand shop also can decorate some accent lighting, such as lamp or adopt embedded lamps and lanterns of local lighting.

lights have knowledge greatly in the commercial space design, of course, the design process must also cooperate with lighting, display, consumer psychology, people flow line, and other elements, but the ultimate goal is to improve sales.

shop lights to mobilize the guest mood, a good shop lights can bring you unlimited business opportunities. Seize the consumer's eyeball to do design, shopping to speaking with you.

let originally just want to hang out the guest, but under these invisible light guides, buy buy buy a bunch of things.

commercial space lighting design should reflect attraction, interactive, and make purchases. Different style of commercial space, can match different lamps and lanterns. Different lamps and lanterns of illuminance, luminance, glare, light, color temperature, color rendering index, and so on will affect the style of the commercial space.


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