How to design the cosmetics shop lights to attract customers?

the store is not only selling products, but to leave something in people's memory, to build their brand's cognition and memory. Good shops, it is the goods together with the memory to the guests. Decorate shops inside the light so well, on the one hand, can lead the customer into the store, the shopping place form bright happy atmosphere; On the other hand can highlight the characteristics and color of goods, not only can attract the attention of the customer, still can make customers browse commodity in the comfortable visual environment, thus having shopping impulse.

usually, customer contact with most of the light is natural light, most people live and work is carried out under natural light, to the feeling of natural light is the most warm and comfortable, so the store lighting should as far as possible use of natural light, both to reduce the cost, and can keep the goods under the natural light color. Although using natural light, which can demonstrate original products, and can save energy, but natural light affected by the building lighting and the weather changes, far cannot satisfy the needs of the business place, so cosmetics shop or artificial lighting is given priority to.

the lamps and lanterns of cosmetics store is used when decorating a design, divided into light, shoot the light, according to four lights and light box.

floodlight: mainly used for indoor lighting shop, if indoor natural light is not good, light is the main source of light. Because of its use for a long time, can choose the LED spotlights, panel light.

shoot: divided into shelves to shoot the light and door head lamp. This kind of lamp has good effect to apply colours to a drawing atmosphere, display of goods. Can choose to use LED ceiling lamp, energy-saving good heat dissipation.

light: it is mainly used for local lighting, multi-purpose at the counter and shelves inside, is used to increase brightness goods, radiant make commodity packaging, this kind of lamp is given priority to with fluorescent lamp, LED light bar.

light box: mainly used in indoor advertising and outdoor shop signs. Commonly used in the lamp box is the LED fluorescent tube.

artificial illume can be divided into basic lighting, accent lighting and decoration lighting three.

basic lighting, also called environment lighting, just as its name implies is to provide the basic for the environment light. This kind of lamps and lanterns is generally installed in above ( The ceiling frame structure or the top) , offers a large range of lighting. Based lighting purpose is to provide certain ambient lighting light, make the person can undertake normal activities in this environment, if store the overall brightness is a bit dark, can make a person behavior slow, prone to dull depressive feeling, make the customer's psychological activities tend to be weak, difficult to produce the impulse shopping. If the overall brightness is too high, can stimulate the customer's eyes, to make customers easy to feel tired, will reduce the time stay in the store. Basic lighting, therefore, it is best to choose color temperature - 4000 The lamps and lanterns of 4500 k, as a basic brightness, also won't stimulate customers, let customers place oneself in concise, lively, comfortable shopping environment, make customers more enthusiastic about spending.

accent lighting, is focuses light at an Angle projection to certain areas or on goods, so as to achieve the goal of outstanding products, attract customers attention. This kind of light source to decorate the shop internal environment is the function of light source, installed in a container or are near commodity. This kind of light source has a strong influence on the customer's visual, so pay attention to the brightness and chromaticity foil and impact on the environment and commodity.

decorative lighting also calls the mood lighting, mainly through some change of color and movement, as well as intelligent lighting control system, etc. , in the stores of the local environment build some special lighting atmosphere, the perfect shopping environment, attract customers, promote sales. Decorative lighting is usually not illuminated display items, but the display items of background, the stores of the ground, metope, etc to do some special light treatment. In general, the central dark some shelf area lighting, and the bottom wall and two side wall according to some bright, accent lighting and Windows and entrance should be, to attract the line of sight of the customer.