How to use lighting wake up the consumption rate of commercial space, is the direction of the lighting designers working together to improve.
So, in the face of commercial lighting design, from the point of view of lighting designers, what is the need to be pay attention to?
1, good lighting can guide the consumption in stores, there are a lot of questions to answer: how best to display products, some products should be suitable for where, stores should how to do the overall layout, etc. , but there is another important link: how to design the lighting?
Although lighting may not be a retailer first consideration, but retail lighting can enhance the atmosphere, influence of sales and customer experience.
A recent study showed that the store lighting can actually help customers to guide consumption, increase the per capita consumption of visitors: a USES specially designed to attract the target customers fashion retailers' sales of the new lighting solution, than the other without using a store sales increased by about 40%.
Indeed, with the right light, at the right time, everything will seem particularly.
So, how to use lighting design to improve the overall level?
Let's take a look at this set lighting strategies designed to store and products.
2, how to shape a situation?
Store hardware facilities construction is the overall feeling and mood in retail experience.
And the light is one of the ways in which retailers to create a pleasant atmosphere for customers.
When people enter the store, and the impression of brands and products, with the lighting may have a significant relationship, the light will guide shoppers attention to key products, and greatly affect their impression of overall brand and product sales.
To create what kind of atmosphere, the premise is to must focus: when customers walk in the shop, want what kind of feeling.
3, retail lighting environment lighting: this refers to the overall lighting concept store.
Ambient lighting to create the integral atmosphere of the store, affect the largest and most wide.
In the center of the store layout, for example, a large lamps and lanterns,
Namely, advocate the lamp, absorb dome light, generally more elegant)
, whole space environment atmosphere.
But high activity is the focus of the lighting cover the whole space with bright lights, to eliminate the possibility of customers to miss any products.
4, why it is important to the choice of the lamp?
Traditional stores are very dependent on fluorescent lamp, but in recent years, many retailers have turned to LED lighting.
Use LED lamps and lanterns has special considerable benefits, LED lighting is the cost-effective, energy-efficient choice of retail stores.
It can have bright, miniaturization, precision illuminate the target area and so on all the features of retail space needs.
So how should the use of LED lighting in the shop?
In stores may need to try different types of lighting, in order to understand the most suitable brand to create the environment, as well as the present products in the best light.
How can know more ways to illuminate your own products or in their own store testing different lighting strategy, so as to make the product appear in the best light.
In addition, need not be limited to a certain type of lamps and lanterns, many retail stores in the shop mix and match different types of lighting, also can achieve very good effect.
As shown in figure, the shop will together with the three lamps and lanterns, LED spotlights,
The main lighting)
+
led downlights (
Accent lighting)
+ commercial ceiling lamps belt (
Decorative lighting)
And it was clear that the effect is good.
5, arrangement and back lighting products for the lights on the benefits of not all products are equal to show so you can't use the same brightness light store each region, because they will not form any contrast.
And should be properly through contrast, guides the customer focus of new products in the sales area or high-priced products.
For large areas of emphasis on product display, can try to play lights back or indirect light source.
More supple backlight will be particularly effective for shelf put relatively low product attention, otherwise may be overlooked.
Back lighting can also browse the goods from the customers long time.
In addition, the backlight also can be used to implement a softer, more intimate environment, because of the lack of eye-catching bright contrast, wide range of background illumination can generate more attractive than accent lighting effect.
In a nutshell, lighting design is part of the retail store store design strategy.
The right lighting design can help to enhance the brand sales, also be able to create a better customer experience brand shop.
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