LED mall lighting requirements and design points
store lighting design is the behavior of customers choose and buy goods, in the process of browse, choose, according to the request of the customer's visual and the characteristics of various product, each item of the space, make scientific design, to make the customer feel comfortable visual effect.
reasonable illumination ( Commonly known as brightness) , good color reproduction, appropriate brightness distribution, and comfortable visual environment; Through reasonable lighting design, we can put the customer's attention to the commodities, to create comfortable shopping environment, stimulate customer purchase desire. Around different parts of the lighting requirements and main points of design, let's go to see!
a, intensity of illumination and color temperature affect the person's psychological feeling
lighting not only has the function of light at the same time also affect the person's psychology, color temperature, the higher the sense that gives a person the more relaxed, on the other hand, the lower the more warm. Different intensity of illumination and color temperature influence on people's psychological reaction difference is very big, the space image is determined according to the colour temperature and intensity of illumination of the environment impression. High color temperature you need high chroma, low color temperature need low illumination. Sell lighting mainly through for the purpose of the different regions of the goods and provide the right lighting and illumination, color temperature, color and brightness changes, through visual attract consumers interested in goods, with the help of a silent language to realize the communication with customers, to convey to the customer product information, service concept and brand culture, promote the sales of commodity, in order to achieve the purpose of reduce inventory, sets up the brand image.
in order to goods suitable for display in front of customers, appropriately, use the corresponding light to attract customers attention, cause customer purchase desire of activity is very important. Shop space light can from deductive space overall impression of the light and show product effect of space light the two direction of items to consider. In store lighting, will store lighting and ambient lighting, decorative lighting three lighting elements to cooperate with each other, adopt corresponding lighting plan conform to the concept of the store.
two different areas, bazaar lighting
design key points of different types of stores and malls different niche area, for the specific requirements of the lighting effect is different, so the emphasis of the lighting design is also different. According to different occasions and can further refine, different goods are different to the requirement of lighting.
1) Fruit, rusty and flowers
fresh produce and flowers with the most lively colour, pure white lighting effect can most directly reflects the green is green and luxuriant. And fragrant sweet red. Red, yellow and other fruits and vegetables with warm light around 3300 k, 4500 k - is commonly used in light colors such as green vegetables 5500 k cold white light, the color should be in more than 80. LED has a very wide range of color temperature, can restore the items the most gorgeous vivid color, increase customer purchase desire, and strengthen the circulation of goods and keeping fresh.
2) Meat and poultry
high quality fresh meat and poultry products must look clean sanitation, pale pink to beef and mutton look fresher. Tonal warmer balanced lighting can make meat and poultry food looks more attractive fresh. With low color temperature and spectral composition more red LED light source, not only can increase the meat color effect, and the infrared heat radiation, less conducive to more permanent storage and corrosion protection.
3) Sea foods
high quality fresh fish and ocean goods area should adopt different from other commodities area lighting that cool color moves. Cold white lighting effect is easy to let the consumer with clear water, and be able to make seafood looks fresh from the sea to salvage the newness. With high color temperature and blue spectral composition more LED light source, not only can increase the color effect, and the infrared heat radiation, less conducive to more permanent storage and corrosion protection.
relative tungsten halogen lamp, metal halide lamp and fluorescent lamp tube, LED light source has some outstanding advantages, such as high photosynthetic efficiency, energy saving; Long life, small amount of maintenance. Wide temperature range, flexible control simple, adjustable light color; LED out of mercury, no ultraviolet, infrared almost green environmental protection, etc.
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