Mall space how to design greatly exquisite
( A) Functions
store lighting specific features can be summarized as:
( 1) Attract the attention of the shoppers, 2) Establish the atmosphere of the shopping environment, 3) Light to attract people make display items to get maximum perfect ( 4) Stimulate customer purchase desire ( 5) Establish the brand image of store
economic affluence has influence on people's shopping, began planning buying items you need, and now into impulse shopping, as long as you love you must buy a home, as a sociologist, says women tend to when shopping, brain often instantaneous short circuit, yao home have some things, not to buy, I feel always bad so a, which we can catch the customer's psychological activity, the effect of using light to create a comfortable shopping environment, attract customers
( 2) Decorate beautification effect
now the store lighting is very complex, one is the lighting effect evaluation, the second is the visual impression, our eyes tend to be attracted the brightest things, by lighting design makes the space looks different, this is a sign of good lighting design can bring dramatic change, the study of lighting design not only limited to lamplight decorate, should also be the study of psychology on the one hand, because otherwise, cannot be attracted to the customer.
1。 Lighting design in the store space design change multiterminal, customers first is to take into the visual observation, at the time of observation, the eyes of the people can remember feeling good shops, it is because the light problem.
2。 Mall lighting not only is the expression of light, also is a kind of beautification of the mall space environment, has the role of the ornament.
( 3) The effect to human body health
at the mall space lighting design effect produces dazzle light, will bring great harm to human body physiology, this kind of light source produces on the one hand is due to the improper lighting design, lighting brightness does not conform to the requirements, the space is decorated on the other hand is due to the surface of the material is very bright, light reflection, caused by uneven illumination way also often appear dazzle light.
store space illumination method
( A) Store lighting
ensure the brightness of the store with the surrounding phase equilibrium, usually choose a soft light as general illumination, balanced, with colored lights or lamps and lanterns, decorate design, make the customer to deepen impression, you'll never forget.
( 2) Window lighting
window is display parts of the store brand characteristics, it is to show the level and type of goods, the feeling of the customers is through the window, determine where goods, usually depend on the effect of the lighting highlight items, the method of lighting can change items such as color, texture, rich decorative lamps and lanterns can also give the customer different feelings, sometimes will make the window more beautiful colored lights.
( 3) Display lighting
display lighting is to increase the local lighting according to the types of cabinets, display platform, not only has a horizontal direction, also need the vertical light, also can use accent lighting, is a highlight of goods more.
( 4) Entrance and walkway lighting
market entry is the customer's first impression, its lighting set is higher than indoor illumination 1 & ndash; 2 times, wants to be coordinated with indoor color temperature, usually choose fluorescent lamp, LED, and so on.
the main channels for aisle wants bright, can also set advertising lighting.
( 5) Cashier area lighting
the cashier area should have good illumination, light density to change the illumination area.
( 6) Storage area lighting
there is nothing special about the storage area lighting lighting, general lighting, but the lamps and lanterns must maintain a certain distance and storage of goods, on the one hand, will affect the color of the item, the other is security, afraid of heat is too high to cause fire.
( 7) Mall special-purpose lighting
evacuation lighting, canister light used for incandescent bulb.
the evacuation instructions lighting, general or higher than the evacuation route arrangement, so that we can clearly see, don't be other objects.
at the valuables must set up emergency light with battery.
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