The purpose and the role of commercial exhibition hall lighting lighting design

professional commercial exhibition is different from other types of exhibition hall, the goal is ultimately to enhance corporate image, promote enterprise product, and even make business negotiation successful. So in the design of commercial exhibition hall lighting, what time have its special purpose:

( 1) Attract the attention of potential consumers. In commercial display, in addition to the space form of shape and color collocation, the use of light is the important way to attract the attention of visitors, especially the potential consumers, such as increasing exhibits or shelves with the brightness of the light, aggrandizement illume, overall arrangement to be focused on, especially highlight the characteristics of the brand. In the business hall, the design of display Windows to use alternative artistic technique of expression, in combination with the processing of lamplight, creating a strong visual impact. You can also use the strength of the light change and control for light direction. Make the exhibition space more rich stereo feeling.

( 2) Create a comfortable visit environment and discuss the atmosphere. Comfortable lighting will increase the visitors stay time, allowing visitors to thoroughly understand the exhibits, to find more details, and then find a fit their reason to buy. Under normal circumstances, the commercial display space is given priority to with transparent lighting, the space appears capacious and bright, exhibits clearly visible.

( 3) Lighting a distinct. To meet the needs of commercial display function, can adjust the lighting to suggest the exhibition hall of each part on the strength of the master-slave relationship, separate the exhibition space, in order to achieve good display effect, effectively promote the business interests in the exhibition.